Match Against Poverty
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>View discussions about this entry Country: Switzerland
Organization: United Nations Development Program
Sport - Soccer
Year the initative began (yyyy) - 2003
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Positioning in the Mosaic of solutions
What is your signature innovation, your new idea, in one sentence? - Bring awareness on the 8 Millennium Development Goals which are eight goals to be achieved by 2015
Describe your innovation. What makes your idea unique and different than others doing work in the field? - UNDP Goodwill Ambassadors Ronaldo and Zidane invite some of the world’s best-known footballers to take part in the “Match against Poverty” to promote the Millennium Development Goals (MDGs),. Each captains an international team for this friendly aimed at mobilizing the public in the fight against poverty. Ronaldo and Zinédine Zidane have proposed the Match Against Poverty as part of their activities for UNDP. The idea behind such an event is to entertain thousands of spectators and millions of viewers during a friendly football game and to raise awareness and concern on the existing poverty in several regions of the world. The audience pays to watch the performance of some of the world most talented players, while the proceeds will be allocated to anti-poverty projects.
What are the existing barriers, the biggest problem, your innovation is hoping to address/change? - The match will recall the urgency of achieving the Millennium Development Goals (MDGs) that were adopted in 2000 by 191 heads of State and Government and re-affirmed at the UN Summit in 2005. The Goals seek to halve world poverty by 2015 by setting targets for rolling back hunger, disease, illiteracy, environmental degradation and discrimination against women. The several micro projects implemented aim at improving the living conditions of people exposed to extreme poverty and ambient precariousness.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing? - The event is organized to mobilize energies in favour of the Millennium Development Golas and to raise funds that support projects selected by UNDP in programme countries. and in particular of doing everything possible to do away with poverty. The event is organiszed thanks to the contribution of marketing professionals, and city support.
What happens to the money raised at the MAP Net proceedings from the tickets sales are funding UNDP anti poverty projects selected by a Committee. The Project Appraisal Committee (PAC) appraises and approves project proposals submitted by country offices. Projects are selected from all geographical regions. Projects should aim at vulnerable groups and focus on one or several practice areas of UNDP Preferred projects should have a quick impact as well as visible measurable results How do you plan to grow your innovation? - The Match against Poverty is organized each year and each year our ranks of player get more and more impressive.
Provide one sentence describing your impact/intended impact. - To inform and sensitize the public on the importance of their contribution in achieving the MDGs by expanding global awareness
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries? - Thanks to their considerable media outreach, the first five “Matches Against Poverty” (Basel 2003, Switzerland; Madrid 2004, Spain; Düsseldorf 2005, Germany, Marseille in March 2007, France and Malaga in November 2007) allowed to communicate with wide audiences all over the world and to leverage goodwill for intensifying efforts against this scourge. To date, this event enabled to raise 2.5 million dollars, reunited 50 world soccer stars, 150.000 spectators and 1 billion viewers throughout the world.
This initiative seeks to directly support projects that contribute to mitigating poverty in some of the most affected areas in Latin America, Asia and Africa. Proceeds from the first Matches have benefited projects ranging from support to female entrepreneurs to the construction of sports centres for street children and the disadvantaged in countries such as Brazil, Burkina Faso, Bhutan, Comoros, Cuba, Colombia, Democratic Republic of Congo, Eritrea, Ethiopia, Guinea-Bissau, Haiti, Madagascar, Morocco, Namibia, Sri Lanka, Uganda, Tanzania, and Vietnam. Funds from the Malaga Match have not being distributed yet.
Please list any other measures reflective of the impact of your innovation? - The press clippings, live coverage of the matches from more than 50 channels around the world
What are the main barriers to creating or achieving your impact? - Finding a date on the football calendar that suits the maximum participation of top players.
How is your initiative financed (or how do you expect your initiative will be financed)? - The Match is essentially financed through sponsors’ support and in-kind donations (stadium, transportation, promotion, food). The FIFA, football’s governing body, supports the match, while two leading sporting goods manufacturers, Adidas and Nike, are providing the equipment used by the teams. The match is being organized with the support of the host city and its football club, which provide technical assistance.
If known, provide information on your finances and organization. - Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff. Our goal is to continue organizing the Match which is already a yearly event and to continue getting the support of players, coaches sponsors, cities and of course the interest of the general public
What is the potential demand for your innovation? - All projects are funded on the basis of a set amount. If any project needs more funding we will try to create partnerships outside funds from the Match. This is the example of Zinedine Zidane going to Niger to visita projects that will be funded by the match of this year and to start partnerships with his sponsors to leverage the project We need tpo encourage this kind of partnerships to duplicate the projects.
What are the main barriers to financial sustainability? - All projects are funded on the basis of a set amount. If any project needs more funding we will try to create partnerships outside funds from the Match. This is the example of Zinedine Zidane going to Niger to visita projects that will be funded by the match of this year and to start partnerships with his sponsors to leverage the project We need tpo encourage this kind of partnerships to duplicate the projects.
What is the origin of this innovation? Tell us your story. - When soccer stars Ronaldo and Zinedine became UNDP Goodwill Ambassadors they proposed to UNDP to organise a Match that would gather their friends to combat poverty. This was the start of the Match Against Poverty: Ronaldo&Friends VS Zidane&friends. It is now a yearly event covered by more than 60 channels around the world, raising half a million dollars per match, supporting directly poor people in Africa, Asia and Latin America and creating many strategic partnerships with sponsors, media and the sports world
Please provide a personal bio. Note this may be used in Changemakers marketing material. - This field has not been completed
Contact Information:
Aziyade Poltier-Mutal
Communications Partnership Manager United Nations Development Program (NGO) Discussions about this entry |
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