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>View discussions about this entry Country: Brazil
Organization: Rede Jovem Project
Sport: Other
Year the initative began (yyyy) 2006
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Project URL: http://www.redejovem.org.br/0800
Positioning in the Mosaic of solutions
What is your signature innovation, your new idea, in one sentence? To send free information by means of mobile SMS text messages regarding sports, citizenship and jobs, to youths, thus increasing their growth opportunities.
Describe your innovation. What makes your idea unique and different than others doing work in the field? The 0800 Rede Jovem Project seeks to leverage on youths’ ample access to mobile phones to disseminate information on leisure and growth opportunities in the areas surrounding their communities.
Among such opportunities, there are: - places to practice sports free of charge (courts, schools, free lessons) - employment vacancies - free cultural and artistic events (concerts, exhibits, movies and plays) - free services related to citizenship (issuing documents, medical checkups) Opportunity messages are sent daily to 500 enrolled youths, via summarized SMS messages (140 characters). One example message would be: “0800: free lessons in floor gymnastics at Olaria. Enroll at Andre Azevedo Street, s/n – Public School. Phone Nr. 2260-0387 Prof. Ronaldo”. In addition to text messages, all opportunities are registered in the project’s website (www.redejovem.org.br/0800) and can be searched by date, location or topic. What are the existing barriers, the biggest problem, your innovation is hoping to address/change? Access to information separates rich and poor in Brazil. Youths from favelas (slums) rarely learn of opportunities that are available free of charge, close to where they live.
There is a huge amount of events, places to practices sports and services rendered daily by government bodies and NGOs, all free of charge. Many youths are often unaware that there is a basketball court with free basketball lessons just 1km away from their home. Many vacancies are unfilled because these opportunities are not communicated to Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing? Rede Jovem has established partnerships with community organizations in five favelas in the states of Rio de Janeiro, Espírito Santo and São Paulo.
Each of these organizations enrolled 100 youths between 16 and 24 years of age, all living in their corresponding communities and in possession of a prepaid mobile phone. Rede Jovem enrolled the 500 youths in a database through which the messages are sent, in groups divided by topic and location. A website has been set up with a system for registering and searching for opportunities, filtered by date, topic and location. Rede Jovem has hired local youths from the communities to research the surrounding opportunities and publish brief announcements on the website. A content team also works in research and in editing announcements. Announcements are edited into 140-character messages and sent via text messages (SMS) to the enrolled youths. Each youth receives one message per day, with information on places for practicing sports free of charge, free services and job opportunities available in their communities How do you plan to grow your innovation? Starting in 2008, Rede Jovem will seek partnerships with community organizations in other locations and with businesses that can provide funding to include new youths in the database.
For the past year, the Program has also been forming a network of partners in each community, comprised of ngos, businesses, schools, cultural and sports centers that provide free services to be broadcast. When this network is activated, it will lower costs with content production, since the partners will be able to publish opportunities on the website. A key part of this process is that youths perceive the project’s value and the importance of information, and said they would be willing to contribute with part of the costs with messages. In other words, pay a symbolic fee for the services. Rede Jovem is also interested in increasing the sports- and citizenship-related content that is currently offered. Provide one sentence describing your impact/intended impact. 75% increase in youth attendance and participation in sports events and practices.
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries? By receiving daily information on their mobile phones, youths begin to attend events and benefit from the opportunities.
Every two months, Rede Jovem monitors the impact of receiving messages, through research. 23% enrolled in some sports activity announced in SMS messages; In the next phase, we expect to increase the number of messages regarding sports, and thus reach 75% of youth insertion in sports activities.
Please list any other measures reflective of the impact of your innovation? In addition to results directly related to sports, other benefits are counted:
28% of benefited youths have sent a résumé to employment vacancies, based on opportunities received. 20% have been to a free cultural event announced in the SMS’s received The website registers an average of 2000 searches for opportunities every month. What are the main barriers to creating or achieving your impact? This field has not been completed
How is your initiative financed (or how do you expect your initiative will be financed)? The project was conceived by Rede Jovem and received financial support from Instituto Oi Futuro (www.oifuturo.org.br) for its implementation and pilot phase. A partnership has also been established with a corporation from the mobile sector, Okto (www.okto.com.br), which enabled technical interface and the cost of sending SMS’s.
This support was achieved by means of a call for nominations that awarded innovative projects (Programa Novos Brasis). The project is currently concluding the pilot phase and is seeking funding from other businesses and partners to maintain and expand the project. The monthly cost per youth is being defined in a plan to scale up operations, in order to create a model of individual or group support, along the lines of “adopt a youth”. If known, provide information on your finances and organization. • Annual Budget: R$687.405,00
(com menu de escolha permitindo selecionar a denominação e depois convertemos não em US$ para incluir um Segundo número) Annual Revenue: R$744.575,00 • Staff size: (3 caixas: tempo integral, meio período, voluntários): Staff Full time Part time Volunteers What is the potential demand for your innovation? In addition to the youths already enrolled, we have a database with over 1000 youths that are interested in taking part.
Partnering organizations that work directly with sports have manifested their interest in including the youths they serve with sports activities in the 0800 Rede Jovem, so that these youths can receive messages on sports, citizenship, gender and job-related opportunities. Municipal governments have stated their interest in including youths benefited by governmental social welfare programs. What are the main barriers to financial sustainability? The cost of sending SMS’s is still high in Brazil and it is only reduced by reaching large scale usage volumes. Thus, it would be ideal to expand the project to at least twice its current size.
We seek businesses that are interested in funding the inclusion of these youths, in groups of 100 or 200. The more cities are contemplated, the greater the cost of content production and forming networks of partners that help us seek for information and opportunities. What is the origin of this innovation? Tell us your story. I have been working with Programa Rede Jovem since 2000, seeking to expand youth opportunities by means of new technologies.
Rede Jovem has implemented community technology centers in partnership with community organizations in over 50 communities in all of Brazil. When visiting these communities, in order to provide capacity-building for youth groups, I realized that most of them, although very poor, had mobile phones, and that this could be an excellent means of communicating with these youths. Projeto 0800 Rede Jovem was then designed with the Rede Jovem team to provide quality information to youths all over the country, in a fast, cheap and secure way. Its main purpose is to reach youths that find it hard to access the internet or other sources of information (newspapers, magazines etc.), but do possess a prepaid mobile phone. After noticing this, we researched the sector and found that while the internet is present in only 14,5% of Brazilian households, mobile phones reach 68%. According to ANATEL (regulatory agency), of the 100 million mobile phones in Brazil, 86,6% are prepaid. In this pilot phase, the messages bring different kinds of information, encompassing topics that we consider essential for productive and healthy growth: citizenship, sports, culture and work. Please provide a personal bio. Note this may be used in Changemakers marketing material. I am Alice Gismonte, 28 years old, and I have been working for almost eight years with social issues and youth.
I am Brazilian, I live in Rio de Janeiro and I graduated in Social Communication, with specializations in Strategic Marketing and Human Rights. I wish to pursue a master’s in education and study social networks. I currently coordinate Programa Rede Jovem (www.redejovem.org.br). I like people and have faith in human beings. Always Contact Information:
Alice Gismonti
Competitions Manager Rede Jovem Project (This field has not been completed) Discussions about this entry |
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Dear Ms. Gismonti:
Thank you for participating in this collaborative competition. We value the time and effort you’ve put forth and we would like to offer you feedback and some thought provoking questions from our Evaluation Team. Please use this input as both potential insights into your innovations, as well as constructive ideas for how to improve or grow your organization.
The Rede Jovem Project is unique in the way it transcends the class-based information divide by using an appropriate technology that is widely available to many. However, the high cost of mobile phones could be a barrier to implementation and scalability in other low-income countries, and more clarification as to the project’s business and sustainability plan is needed.
Warm regards,
The Changemakers Evaluation Team
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Contacte-nos em: salesrepelectronics@hotmail.com bwanyn@yahoo.com,
Hi,
since I just made a similar comment to another finalist, Alive&Kicking, let me utter a quick idea that crossed my mind while reading this. Would it be possible to have youths not only use the network and activities it promotes, but also make them active in keeping it running? Offering internships around cell phone technology, community integration, pr, lobbying etc.?
Jasper Nicolaisen
Free University Berlin
University Challenge
Yes, Jasper.
We can make this project more interesting and more valuable with other ideas like yours. This is just the pilot phase. Thank you for help us!
Alice
Alice,
A way to spread the use of SMS and maybe reduce the cost of the program was to estimulate celular bueyers, especially youths, to state if they to want to receive this kind of message when they buy the cel phones. As cel phone companies have phones designed to diferent users profile, when selling a phone cel to a 16 to 24 person, they might also offer a plus service, but with no cost or at leas at lower ones. I believe this could be easily done with Oi and among Oi users. I also understand government could estimulate this among other cel companies and they could also foresee it as a good social responsibility action. Rede Jovem would be responsible for message contents from NGOs and this could be a service you'll be selling. Just ideas.
Best,
Marta Litwinczik Sinoti
It is a very good idea.
Information is the only way to empower people!
The mobiles became a gadget widely used and taking the opportunity to spread information, knowledge and forming people’s conscience is a very smart and good strategy!
Congratulations!
Thank you Bart,
In Rede Jovem Program we believe, like you, that send information and knowledge to youth people is the best way to minimize the gap of oportunities, especially in Brazil.
Thanks again!
Alice
...E manutenção da proposta de inclusão. Não podia ser diferente com equipe tão competente.
Sucesso, sempre ! (Já dei meu voto !!!)
Alê
Obrigada pelo voto! Vamos passar pra frente e conseguir muitos votos!
Com esse premio teremos muito mais chance de ampliar o projeto!
Ótima a idéia desse projeto.
Estão de parabéns!!
Anna Carolyna
Tendo sugestões, encaminhe para 0800@redejovem.org.br ok:>
Abraços,
Alice
Adorei a proposta e espero que possamos estreitar a parceria com a Sec Mun de Saude para amplair o numero de jovens abrangidos pelo projeto.
Abs, Viviane
Olá,
temos todo interesse em desenvolver um parceria com a Sec de saúde para um 0800 voltado para a saúde do Adolescente.
Farei contato para a gente organizar isso!
Abraços,
Alice
Hi ,
I like your idea and i was drawn to it because i was also thinking about using SMS more in our project. We train people from poor communities to use video to communicate their stories, ideas, projects and perspectives. We build local capacity so that they can continue to use this tool as a means of social mobilisation and advocacy. Id love to keep in touch with all the community members we train, directly. Currently we do this via our local NGO partners & email...but this is limited and hard to get a 2 way communication going. It would be great if these people who are on the other side of aid/development could be more involved in global debates and be able to contribute their perspectives and ideas more...they are the experts...not the development "specialists" & academics. I want to have a forum where people could send texts to individuals/beneficiaries directly. Be great also for monitoring & evaluating projects and linking with potential individual donors. Each message could add enough credit to their phone so they can then text back some replies...is this technologically possible? I wonder if any phone compny would be interested in supporting this idea? Any advice would be great. If you are interested to know more about Participatory video see our entry. Good luck!
Chris
Director Insight
I echo the sentiments of the other respondents that you've come up with a very innovative use for text messaging, Alice. To broadcast information about sports and cultural activities, employment opportunities, and health via cell phones is creative and, I'm certain, very useful for the many residents of favelas. You're also speaking to the paramount question that all of us should be confronting: How do we bridge the chasm between the very rich in our societies and everyone else, especially the very poor?
Two questions emerged for me from your entry: First, you note that 68% of Brazilian households have mobile phones and that "most" residents of favelas do. Does this figure for the favelas hover around two-thirds of households there, too? Second, is illiteracy a problem? That is, are there residents of favelas who use mobile phones for oral communication but lack the ability to read text messages? If so, is there a way for them still to share in this valuable information that you send?
Steve Byars
Marshall School of Business
University of Southern California
Hi Alice,
This is really interesting concept to use mobile phone technology to provide information and it sounds like it is already starting to have a positive impact in Brazil to get more young people active.
I'm interested to know if the participation rates were different for male and females? Did the girls turn up to the activities as often as the boys. I was also wondering when reading your post, what age group you have targeted for the pilot program and from what age are young people likely to start using a pre-paid mobile phone in Brazil?
Is the aim of the project to keep providing new information via sms or to keep youth regularly active once they enrol in a local sport activity?
Best regards,
Jackie
Jackie Lauff
Free University Berlin
University Challenge
Hi Jackie,
Thank you for your comment and questions!
At this moment we don´t have the rates per gender, but we will provide it. It´s really interesting and important to know if the participation and the rates are diferent, between male and female youngsters. I´ll let you know as soon as we have this information.
The benefited boys and girls in the pilot program are 17-24 years old. In Brazil it´s common to start using mobile phones since 15 years old. 80% of the pre-paid phones in Brazil, are owned by people with less than 30 years.
About the aim, our great mission is to provide information. To let them know about the free opportunities available where they live. We know it´s important to keep them active, but in the pilot program it was not possible. Maybe on the next phase we can start send some "keep going" messages to them, after they start some activity.
Thank you again!
Alice
Alice,
This is great! A friend had a good idea that you may want to incorporate which is what about adding ad-hoc notices about pick-up games. I used to play basketball on Saturday mornings and was never sure if my friends were going to show up, it would be awesome to get some sort of text notification (SMS) telling me that there was a pick up game in my neighborhood but they need a few more players, etc.
Might want to add this function too, i.e. a way to enable anyone to sign up for a geographic area and be notified of last minute opportunities that are informal and self organized. You would have to have a feature that enabled a street player to send in a note to some central location/ server that would then ping everyone in my geographic area. Sort of like the instant response messages you get when you email the subway systems in London or other US cities to get schedule delays. I send a text and get an immediate text back.
One question though - as an athlete, I totally get this project, but wondering what the social impact is that you envision beyond just having access to opportunities to play sport?
I am sure there are a ton of other ways this could be expanded!
Awesome entry!
Z